Today we are going to tell you How To Earn Money From YouTube In India. YouTube may look like a good choice for start-up a secondary source of income, in fact, many people did quit their jobs and get full-time YouTubers. It is definitely a way of healthy earnings but, not advisable for casual ones. It requires long-term dedication, effort, and above all an out of the box thinking.
Recently, there are so many terms and conditions to get your channel monetized, so you always need to upload contents that meet YouTube perimeters, also attracting the maximum audiences. Hence, allowing advertisers to place ads on your channel.
If you are really thinking to be your own boss and want to start your channel, here are some tips which should come in handy.
YouTube earning is not a quick process, also not a platform to get famous by making viral content. You just need to spend time making quality content, also you need to perform satisfying anchoring depending on your content and video editing tools. We would suggest some tools which should help you create your videos and they are free to use. Everything is set up, now just provide good videos to your audiences.
There are so many you tubers making huge money but, also a lot of strugglers not earning or earning just a little. It needs real effort and planning. So, the first thing you need to do is to set your mind and follow the next steps.
2. Content idea and planning:
Before creating a channel, the very thing you should decide first, content. Decide on your topic and come up with as much related content you can, with which you can work consistently without spoiling the time in thinking about your content.
Choose your topic with ease. Something you are good at or something you think is trendy. You can check all the YouTube terms and conditions on making videos. But, in general, the content should not be offensive, and it needs to be something helpful or entertaining. Some ideas like,
Topic you enjoy :
You are going to be spending a lot of time on this topic. It should be something that you are really passionate about because you will be spending a lot of time thinking about it, making videos about it, or talking to your community about it. People will subscribe to your channel when they feel interesting. It will be really hard to grow your channel if, today you are talking about health and wildlife the next day.
Your topic needs to be broad enough to include a lot of subtopics. For example, if you talk about animals, then talk about wildlife, pets, marine biology, conservation status, etc.
Topics you are good or want to be good at :
You don’t need to be an expert in a topic to talk about it. In fact, lots of people will love to follow you going from novice to expert in your topic. It helps your audience relate to and like you even more. The only downside to this type of channel in which you are not an expert is that you need to spend a lot more time on your content because you will have to do even more research than the experts.
Be trendy :
It is the toughest way of choosing your topic. Trendy topics are heavily searched worldwide but, the competition is also very high. Numerous established YouTubers got fame for their work. You should do, if only you think yourself to be confident enough and provide something more than the rest.
Not everyone’s cup of tea :
This one can be a little uncomfortable. There are several reasons that much of the YouTubers don’t provide content on such topics, it can be the audience for that topic is way too small or it’s not that much needy.
For example, channeled teaching how to boil eggs wouldn’t be that great. On the other hand, if you can teach how to boil eggs in less time and without conventional fuel or any homely stuff then it will be a hit.
It could just be a unique twist on a popular topic. It is important to find the gap in your coverage where you can fit a unique spot to put in.
This may be the most important tip of all. Help your audience rather than serving them. You will build loyalty and strong audience support by giving them what they need. Believe it or not, every popular YouTube video can be traced back to a need. For funny videos, it’s a need for a laugh. For moto vlogs, it could be a lesson to drive/ride safely.
At the end of the day, your YouTube channel is actually not about you. It is about whether you can provide the audience with something they need. Decide your perfect channel idea, and start. your YouTube channel will definitely get a great start.
3. Make a YouTube channel:
It is so simple. If you have a Google account then just go to YouTube.com and click ‘sign in’ in the top right corner of the page.
Click on your profile icon and then click “Create a channel.”
If you don’t have a Google account set up, then you need to create one before you get started on YouTube.
simply follow the below steps:
I. Go to YouTube.com
II. Click ‘Sign In’
III. Now, choose the option to create a Google account
IV. Follow the steps to create your Google account
V. After creating the Google account and can follow the above steps to create a YouTube channel.
Then choose a name. It could be your name or a custom name specifically for the channel. But, the name should be transparent and reflect your channel’s topic. It should need to be easy to pronounce and spell, so people won’t face difficulty in telling or searching.
4. Upload videos:
Before starting upload it is crucial to create your videos nicely. You have chosen your topic and have related content for several days. Take your time to make a video as short as possible with the maximum coverage you can provide.
Video clarity needs to be good, smartphone cameras are good for starters but, you need to think about the camera placement to get the best lighting conditions, and cover the areas you want to show your audiences. Give your voice in a manner that people could identify your speech properly.
Editing is another important factor, edit everything to provide the best presentation. Make it eye-catchy and use your own images or videos mostly. In some cases you may need other’s videos, so never forget to remember the credit of the donor. As promised earlier, we would like to suggest to you some free and easy editing tools. Such as Kinemaster, VSDC, Openshot, Lightworks, Blender, etc.
Create a good thumbnail to make people understand what are you highlighting the most in your content. Give a suitable title, and upload it.
5. Monetization on YouTube:
Turn on ads :
If the videos meet YouTube’s advertisement-friendly guidelines, then you can turn on ads. If you are not sure about the video is eligible or not, just go through the self-certification guidance and examples on that page. Turn on ads doesn’t mean that ads will appear on your video. Before any ads appear, your video will go through a standard process to check if it meets the guidelines by YouTube itself.
For individual videos,
I. Sign in to YouTube.
II. Go to YouTube studio.
III. Select content.
IV. Select monetization.
V. Choose the type of ads you want to run.
For multiple videos,
After selecting the content as earlier
I. Select the grey box on the left of the video thumbnail for any video you want to monetize.
II. Click the Edit in the black bar above your video list ->click Monetization.
III. Click On in the monetization drops down.
To change ad settings in bulk: Click Add edit.
IV. Click Update videos -> check the box next to “I understand the consequences of this action” – > click Update videos.
Must Read : How to earn money from Blogging
Merchandise shelf :
It allows you to showcase your official branded merchandise on YouTube. The merch shelf appears on some video pages of eligible channels.
I. Sign in to YouTube studio.
II. Click monetization.
III. Click the Merchandise tab. You’ll only see this option if your channel is eligible.
IV. Follow the on-screen instructions to get your Teespring Store ID and link it to your YouTube channel.
YouTube premium :
If viewers subscribed to YouTube Premium do watch your content, you will get a part of the fee they pay for YouTube Premium. Every video you post (that meets our Community Guidelines) is eligible for YouTube Premium revenue.
Ad revenue – Be at least 18 years old, need to have an active Google AdSense account, Contents should follow terms of YouTube’s advertiser’s friendly guidelines with having 1000 or more subscribers and 4000 hours of watch time in last 12 months.
Channel membership – Be at least 18 years old and have a channel with 30000 or more subscribers.
Merchandise shelf – Be at least 18 years old with having a channel of 10000 or more subscribers.
YouTube Premium revenue – The content should need to watch by YouTube Premium subscribers.
7. Earnings from YouTube:
There are multiple ways you can earn. Like,
Contents with ads:
It is the most easiest yet problematic way to earn. Easy because once you pass the eligibility procedure you can earn. Difficult because, YouTube has strict community guidelines, monetization rules, and copyright claims.
Sponsored videos or affiliate marketing:
You can promote a brand by your videos or promote any products on behalf of any e-commerce company. Just showcase them, give a review and provide affiliate links in your content.
If you feel your channel’s high potential then you can reach to brands, which is one of the most effective ways that brands do connect with you. Brands can reach you. But, it happens when you are doing real good in promoting and you have a reach to larger audiences.
You also can use various other platforms for affiliate marketing via YouTube. These platforms are designed to help creators and brands find each other to form sponsorship deals. Two of the platforms we’d recommend trying out are Amazon and Flipkart.
Sell merchandise :
It also works by having larger viewer support. If you have a strong audience with potential buyers then sell your channel’s merchandise. The product can be anything with your brand’s name. This way you can earn and also launch your own brand into the market.
Direct payments from viewers:
It is also a very effective method for earning via YouTube. Attract more audiences with having a YouTube Premium subscription, encourage more viewers to become channel members and support.
Some highly paid YouTubers in India, who earn such bulk amount as follows,
- CarryMinati (Estimated at $80k/month)
- Bhuvan Bam (Estimated at $15.3K- $225K/month)
- Amit Bhadana (Estimated at $15K-$235K/month)
- Ashish Chanchlani (Estimated at $11.5K-$180K/month)
It is not something you can learn and start doing good from the first day. You need to devote time and make yourself perfect. Time and practice will help you in growth. So, choose topics wisely, create and edit smartly to make interesting videos. Grow yourself by serving others.
All the best.